To educate the public about Utah’s first ThrU Turn Intersection (TTI), UDOT implemented a variety of communication techniques. The central component of this communication effort involved the preparation of two instructional animation videos (ThrU Turn Instructional Video and ThrU Turn Theatrical Trailer) to explain the existing conditions, identify the benefits of the innovative new design, and demonstrate how to navigate the intersection. A post-construction video (ThrU Turn Post-Construction Summary Video) was prepared as a follow-up to communicate UDOT’s decision-making process and to highlight the safety, mobility, and economic growth benefits provided by the TTI.

In order to effectively reach the target audience, UDOT integrated the animated videos into its existing suite of communication channels. The videos were displayed on UDOT’s website in conjunction with various multi-faceted campaigns, such as UDOT Traffic and Zero Fatalities, both of which were created to encourage overall safety and to educate the public regarding traffic issues. The videos were also distributed via social media platforms like YouTube and were strategically placed on the project website in lieu of text summaries and descriptions. Additionally, UDOT produced a shortened version of the ThrU Turn Instructional Video (ThrU Turn Theatrical Trailer) to run in local movie theaters. Local media outlets featured the new intersection and engaged the public by directing them to view the video animation online. Geographically targeted and strategically timed Web advertisements were used to promote the video as well.

Public Engagement UsageStoriesUploaded

Public Engagement
UsageStoriesUploaded