The Atlanta Regional Commission held a “pop-up” style open house in an empty storefront off of the main square in Decatur, Georgia on a Saturday afternoon. The approach was designed to invoke an informal, fun and inviting atmosphere – an opportunity for local and regional residents to receive information, while also providing feedback on PLAN 204, the Regional Transportation Plan and a key element of metro Atlanta’s blueprint for accommodating growth. The outreach team found an empty space, contacted the manager, and reserved the space for free. The team used provocative signage with the message “Find Your Way Here”. The moniker was intentionally mysterious – no exact location, just a message so people would know something was going to be happening in the area and something that would generate social media buzz. The approach was fun, creative, and “curiosity inspiring” marketing that would draw in street traffic. Materials were produced with simple, easy to see graphics and imagery. The main goal was approachability.
