The Red Line transit extension project was controversial in many communities due to a perception that the project would hurt the area. The outreach team used a variety of approaches to overcome this perception. The team hired community liaisons to educate residents along the corridor through local leaders who the community could relate to. Interactive public meetings were held to walk through display boards and video that demonstrated what the future alignment could look like. Neighborhood Resource Hubs were established through kits provided at area community centers and at libraries. Where appropriate, these kits were bilingual. A school age outreach component was developed, as well as an internship program that employs 18 interns each year to work on engineering and planning projects in support of the Red Line. This program was designed to both support the project and develop a workforce that could help educate families and build and foster relationships.
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