• Expanding on the Usual Suspects

    While planning outreach efforts for a 20+ year transportation plan in a large metropolitan planning area, efforts were made to identify non traditional or often underutilized groups for outreach activities/invitations. Below is a list of outreach possibilities identified: 

    · K-12 education: parent-teacher associations/organizations, school support organizations
    · Youth: groups not tied to schools (Boys’ and Girls’ Clubs, scouts, YMCA, youth centers, etc.);
    · Business: chambers of commerce, ethnic chambers; small business associations
    · Labor associations
    · Community-oriented and ethnic media
    · Internet-based groups and twitter feeds for local jurisdictions/"friends of" groups
    · Neighborhood organizations and homeowners’ associations
    · Civic membership groups: Rotary, Elks, Kiwanis, etc.
    · Friends of the Library
    · Government groups, League of Women Voters
    · Adult education: community colleges, adult schools, English as a Second Language programs
    · Safety: Community Emergency Response Team, Neighborhood Watch
    · Community health and wellness groups
    · Seniors’ groups
    · Environmental groups and outdoor recreation

         · Arts groups: music, visual, dance, theater, ethnic culture


 Lessons Learned using Primary Technique:

  • Collaborative Task Forces


Better outreach efforts by using more than the usual pre defined groups.


 Project Attributes

Project Primary Purpose
Accessibility Improvement, Aesthetic Improvement, Economic Development, Enforcement, Environmental Mitigation, Maintenance/Replacement, Mobility/System Efficiency, New Transit, Regional Connection Improvement, Safety Improvement, Security Enhancement, Traffic Calming, Traffic Segregation, Transit Improvement
Target Communities
Commercial/Retail, Established Neighborhood, Government/Subsidized Housing, Industrial, New Neighborhoods, Rural, Suburban, Urban
Target Populations
Choice Transit Riders, Commuters, Immigrants, Limited English Proficiency, Low-Income Populations, Native American Populations, Persons with Disabilities, Racial or Ethnic Minorities, Seniors, Students/Youth, Transit-Dependent Populations

 Primary Technique

  • Collaborative Task Forces

 Other Techniques used

 Contact Info

Patricia Wilson
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