The Oregon Department of Transportation maintains a 1500 contact database to communicate project updates for the Historic Columbia River Highway and the Historic Highway State Trail.
This is a great way to stay engaged with those who really are interested in what you are working on. The enewsletter have a high open rate and it appears from the comments from the stakeholders that they appreciate the news and information.
It takes time to write the enews and it has to be editted. We subscribe to constant contact which requires a fee. The data base needs to be kept up to date. We don't have a place for comments.
This is a great way to communicate with a diverse and geographically disperse community. We try hard to make the articles interesting to keep our readers coming back. It is great way to incorporate images.
