• What is new on the old road? Historic Highway Enews

    The Oregon Department of Transportation maintains a 1500 contact database to communicate project updates for the Historic Columbia River Highway and the Historic Highway State Trail.  ​

 Lessons Learned using Primary Technique:

  • Fact Sheets/Newsletters


This is a great way to stay engaged with those who really are interested in what you are working on.  The enewsletter have a high open rate and it appears from the comments from the stakeholders that they appreciate the news and information. ​


It takes time to write the enews and it has to be editted.  We subscribe to constant contact which requires a fee.  The data base needs to be kept up to date. We don't have a place for comments.​


This is a great way to communicate with a diverse and geographically disperse community.  We try hard to make the articles interesting to keep our readers coming back.  It is great way to incorporate images.  ​

 Project Attributes

Project Primary Purpose
Economic Development, Regional Connection Improvement
Target Communities
Target Populations
Racial or Ethnic Minorities, Seniors, Students/Youth
Program Development

 Primary Technique

  • Fact Sheets/Newsletters

 Other Techniques used

  • 30;#Email

 Contact Info

Kristen Stallman
Oregon Department of Transportation
Was this page helpful?