The North Carolina Department of Transportation (NCDOT) Research & Development Unit’s research projects are multifaceted – focusing on safety, materials, operations, planning, mobility, human and natural environments, and more – and have a real impact on people and communities across the state. It’s imperative that the story of the value of these projects is told, and heard, by many. This goes beyond needing to understand how tax dollars are being spent; how can we help North Carolinians appreciate how NCDOT research directly benefits them when they use the state’s transportation system?
The Research Team will continue to work closely with the NCDOT Research & Development Unit, the Communications Office, and other NCDOT business units as needed to promote the use and impacts of NCDOT research projects and products through the informative video series titled “NCDOT Research Reels.” These short videos promote the results of completed NCDOT research projects, explain how these products can be or have been applied, as well as promote the benefits of these products’ results to potential users. The Research team will conduct all steps of the video production process, creating up to eight succinct videos showcasing different key projects and areas of NCDOT’s research portfolio with interviews, footage of research implementation, narration and editing, and distribution.
HSRC has a long history of working with NCDOT on a variety of projects designed to improve the state’s roadway system and engage communities across the state. Our team of communications and design professionals is uniquely positioned for this type of video outreach work. With well-written scripts, knowledge of the field, and great understanding of the importance of all the different users of a transportation system, we will continue to create impactful and relatable videos for the NCDOT Research Reels project.
